Lure
LURE, noun
1. Something held out to call a hawk; hence,
2. Any enticement; that which invites by the prospect of advantage or pleasure; as the lures of beauty or of gain.
LURE, verb intransitive To call hawks.
Standing by one that lured loud and shrill.
LURE, verb transitive To entice; to attract; to invite by any thing that promises pleasure or advantage.
LUREd on by the pleasure of the bait.
And various science lures the learned eye.